Illustrative scenario · Pharma & biotech
Real-world evidence to support migraine payer conversations
A pharma market-access team needed real-world evidence on how a migraine therapy affects daily life after launch.
Challenge
The scenario's data and workflow challenges
- Claims data showed prescriptions but not attack frequency or lost work days.
- Payers asked for outcomes that matter to patients.
Data sources
Data sources in the illustrative workflow
- Headache diaries
- Wearable sleep and activity
- Work and function PROs
Approach
The proposed collection and integration approach
1
Headache diary
Patients logged attacks, severity and function in the app.
2
Context
Sleep and activity from wearables added daily context.
3
HEOR exports
Aggregated outcomes were prepared for the HEOR team.
Workflow
- Enrollment
- Daily diary
- Monthly summary
- Cohort analysis
- Payer dossier input
Outputs
Illustrative outputs for each team
- HEOR
- Real-world outcomes on attack days and function
- Medical affairs
- Insight on use in practice
- Patients
- A diary that shows their own trends
Outcomes
Results, once confirmed
We only publish measured outcomes that have been confirmed and approved.
- Outcomes are reviewed with the program and published only after confirmation.
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